Pocketlaw is seeking an innovative and strategic Marketing Lead to drive all our marketing initiatives. This is a holistic marketing role which involves driving Pocketlaw’s brand presence, customer acquisition, and market expansion across Content Marketing, Product Marketing, Performance Marketing, and Events.

This role will report directly to the VP GTM, with a dotted line to the CEO. The goal of this role is to drive pipeline through organic channels and build out a team as this grows.

Key Responsibilities

• Develop and Execute Marketing Strategy: Create and implement a comprehensive marketing strategy aligned with Pocketlaw’s goals.
• Content Marketing: Lead all content creation initiatives to engage our audience, support brand positioning, and drive customer engagement.
• Product Marketing: Collaborate with the product team to develop go-to-market strategies and ensure excellent communication of product value.
• Performance Marketing: Lead SEO & SEM consultants to optimize customer acquisition and revenue growth. (Linkedin, Email & other socials).
• Event Management: Plan and execute impactful events (both internally and externally organised) to enhance brand visibility and generate leads.
  

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• Proven track record in a holistic marketing role, with focus on content and product (3+ years experience preferred).
• Strong leadership and project management skills with excellent communication.
• Data-driven mindset with a track record of optimising marketing performance.
• Interest in and experience of using AI tools in your daily work.
• Fluency in Swedish and English.

Key Competencies

• Strategic thinker with a proactive, results-oriented approach.
• Creative and innovative mindset, with strong organizational skills.
• Ability to prioritise and manage multiple initiatives and collaborate across teams.

Location and start date

• Stockholm office
• As soon as possible
  

About Pocketlaw

Pocketlaw is a rapidly expanding AI legal tech company, reimagining legal work for every team. We enable companies to centralise legal processes and automate contract management through intuitive tools, automation, and AI. Headquartered in Stockholm, with office in London.